How do view-through conversions help to evaluate Display campaign performance?
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Correct answer: They tell you when customers see — but don't interact with your ad — and then later complete a conversion on your site..
Why this is the answer
View-through conversions show when someone sees a Display ad, does not interact with it, and later completes a conversion on the site. That makes them important for evaluating Display because they capture impression-based influence that click-based reporting misses. Google Ads explains that these conversions help measure the full value of display and video campaigns. They are reported in the View-through conversions and All conversions columns, not only through direct ad interaction metrics
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