How do you calculate Click-Through Rate (CTR)?
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Correct answer: Clicks / impressions x 100.
Why this is the answer
Click-Through Rate (CTR) is calculated by dividing the number of clicks an ad receives by the total number of impressions and multiplying by 100, which shows the percentage of people who clicked on the ad after seeing it. Therefore, the correct formula is Clicks / Impressions × 100.
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