How do you calculate how much a shop visit is worth to your business?
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Correct answer: (In-store purchase rate) x (In-store average order value) = Shop visit conversion value.
Why this is the answer
To calculate the value of a shop visit, you need to determine how often a visit leads to a purchase and the average amount spent during those purchases. Therefore, multiplying the in-store purchase rate (the percentage of visits that result in a sale) by the in-store average order value (the typical amount spent per transaction) directly yields the shop visit conversion value. The other options incorrectly incorporate online purchase rates or misrepresent the components needed to value an in-store visit.
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