How do you determine the success of your social listening program? Choose two answers.

To determine the success of a social listening program, it's crucial to establish clear metrics and objectives from the outset. Prioritizing the main KPIs (Key Performance Indicators) that leadership will want to report on ensures that the program tracks relevant data and demonstrates value to key stakeholders. This aligns the social listening efforts with business objectives and facilitates effective communication of results. Similarly, aligning your OKRs (Objectives and Key Results) with company and department goals ensures that the social listening program contributes directly to broader organizational success. This strategic alignment makes the program's impact measurable and justifiable. Experimenting with a social listening plan before creating goals is inefficient; goals should guide the experimentation.