How do you get charged with PPC?
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Correct answer: You pay when a user clicks on your ad that leads to your website..
Why this is the answer
PPC stands for Pay-Per-Click, meaning advertisers pay each time a user clicks on their ad. This model charges based on the interaction of a click, regardless of whether that click leads to a purchase or any other conversion event. The goal is to drive traffic to your website, and you pay for each visitor acquired through the ad. You do not pay only when a user makes a purchase; that would be a CPA (Cost-Per-Acquisition) model. You also do not pay simply when ads are shown (impressions); that would be a CPM (Cost-Per-Mille) model.
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