How do you know if you need Local SEO?

You need Local SEO if your business serves customers in a specific geographic area and those customers are likely to search for your products or services locally. The presence of the Google Maps Pack (also known as the local pack or 3-pack) when you search for your important keywords is a strong indicator. This means Google perceives search intent for those keywords as local, and optimizing for Local SEO will help your business appear in these prominent results, driving foot traffic and local inquiries. Having an online shop and wanting to partner with a local storehouse is a business strategy, not a direct indicator of needing Local SEO for your own business's visibility. Searching for "pizza delivery" yourself is a personal search habit, not a diagnostic for your business's SEO needs.