How do you work out the cost per site visit with site visits optimization?
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Correct answer: Site Visits/Total Spend.
Why this is the answer
The correct answer is Total Spend ÷ Site Visits because the cost per site visit (CPSV) measures how much you are paying, on average, for each user who actually visits your website. You calculate it by dividing the total amount spent on the campaign by the number of
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