How do you workout the cost per site visit with site visits optimization?
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Correct answer: SiteVisits/TotalSpend.
Why this is the answer
The cost per site visit (CPSV) is calculated by dividing the total spend by the number of site visits. Therefore, the correct formula is TotalSpend / SiteVisits. The option "SiteVisits/TotalSpend" would give you the number of site visits per unit of currency spent, which is not the cost per site visit. "Total Impressions/SiteVisits" and "SiteVisits/Total Impression" relate to impression metrics, not cost per site visit. Understanding this metric helps advertisers evaluate the efficiency of their campaigns in driving traffic to their website.
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