How does Ads Planner accommodate advertisers with existing planning tools?
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Correct answer: By offering modular APIs for integration with current systems.
Why this is the answer
Ads Planner can support advertisers that already use their own planning workflows through media planning API integration. Amazon Ads media planning APIs are designed to connect directly with first- or third-party planning tools. This allows advertisers to plan Amazon media alongside other publishers without replacing their existing systems. The benefit is modular integration for planning insights, audience understanding, and media strategy development.
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