How does AI Max for Search expand an advertiser's reach compared to traditional keyword-based strategies?

AI Max for Search expands reach by utilizing broad match and keywordless technology to capture net-new searches that traditional exact or phrase match keywords might miss. Broad match allows ads to show for relevant variations, synonyms, and related queries, while keywordless technology leverages AI to understand user intent and match ads to relevant searches even without specific keyword targets. This approach moves beyond strict keyword matching to understand the underlying intent, thereby uncovering new opportunities. Restricting ads to exact and phrase match keywords would limit reach. Prioritizing social media browsing is not the primary function of AI Max for Search, which focuses on search intent. Requiring manual bidding adjustments contradicts the automated nature of AI-driven optimization, which aims to simplify and improve bidding efficiency.