How does Amazon Ads optimize campaigns based on the selected goal and KPI?
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Correct answer: It adjusts bids and placements to maximize the chosen KPI.
Why this is the answer
Amazon Ads uses the selected campaign goal and KPI to guide optimization toward the intended business outcome. When the chosen KPI changes, optimization should align with the metric that best represents that goal, such as reach, clicks, or sales efficiency. Bid and placement decisions can be adjusted to improve delivery against that KPI. This keeps campaign optimization connected to the planning objective rather than applying the same optimization logic to every campaign.
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