How does attribution work when there is a Global-Local Advertiser structure?

In a Global-Local Advertiser structure, attribution is designed to credit the specific entity responsible for driving the conversion at the local level. Therefore, all conversions are attributed to the Local Advertiser's conversion activity. This ensures that the local teams and campaigns receive proper credit for their performance, allowing for accurate optimization and reporting within their specific markets. The Global Advertiser typically oversees brand consistency and overall strategy but relies on local entities for direct conversion efforts. Attributing to the Global Advertiser would obscure the performance of individual local campaigns, while having no attribution would prevent performance measurement entirely.