How does digital analytics help a business move from making assumptions to making data-driven decisions?
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Correct answer: It provides specific, factual data about user interactions..
Why this is the answer
Google Analytics collects measurement data from user interactions on websites and apps. This data shows what users do, where they come from, and how they engage with content. Decisions can be based on observed behavior rather than assumptions. Reports and insights help identify patterns that support marketing and product optimization.
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