How does Online Video support full-funnel strategy?
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Correct answer: Drives awareness through reach at scale, Drives consideration through remarketing, and creates seamless path to purchase through clickable format.
Why this is the answer
Online Video effectively supports a full-funnel strategy by addressing each stage. It drives awareness through its ability to reach a large audience at scale, introducing new customers to a brand or product. For consideration, remarketing campaigns can re-engage viewers who have previously shown interest, encouraging them to learn more. Finally, the clickable nature of many online video ad formats creates a direct and seamless path to purchase, facilitating conversion. The other options are incorrect because they either limit the scope of online video's capabilities (e.g., "primary use case is for conversion") or misattribute its functions (e.g., "supports awareness objectives through remarketing" – remarketing is typically for consideration or conversion, not initial awareness).
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