How does Pinterest Performance+ targeting simplify the campaign setup process?

Pinterest Performance+ (formerly known as Performance+) is an AI-driven campaign suite designed to maximize efficiency by automating many of the manual steps required in traditional campaign setups.Simplification: It reduces the manual workload by approximately 50% compared to standard campaigns. Targeting Automation: Instead of requiring advertisers to manually select and refine every demographic or keyword detail, the AI automatically manages targeting—including geography and age—to find the audiences most likely to convert based on the campaign's goals. Visual Search AI: It leverages Pinterest’s visual search technology to identify new audiences whose behavior mimics your best customers, moving beyond traditional keyword-only targeting.