How does Pinterest's Conversions API improve the accuracy of conversion attribution?
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Correct answer: By sending conversions directly to Pinterest in real-time through a server-to-server connection..
Why this is the answer
The Pinterest Conversions API (CAPI) is a robust measurement solution designed to work alongside (or in some cases, instead of) the browser-based Pinterest Tag. Its primary goal is to provide a more reliable and complete picture of how your ads drive business results.
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