How does the customers' journey typically unfold on Amazon?
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Correct answer: Non-linearly, with various interactions across different touchpoints.
Why this is the answer
The customer journey on Amazon is typically non-linear because shoppers may move between discovery, research, comparison, and purchase actions in different sequences. A shopper can search, browse product detail pages, compare brands, add items to cart, leave, and return later. These interactions can occur across multiple touchpoints before a purchase or repeat engagement happens. Amazon Ads planning uses the marketing funnel as a framework to organize these behaviors into campaign goals.
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