How does the juice company integrate its digital and physical channels? Select the correct answer, then submit.
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Correct answer: By allowing customers to order online and pick up in-store..
Why this is the answer
Google describes pickup today as a way to let customers purchase products online and collect them in store. Google also describes pickup later as a direct online-to-offline experience and an omnichannel use of physical stores. That means the digital channel handles discovery and ordering, while the physical channel handles fulfilment. This is the clearest example of integrated digital and in-store activity
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