How does the Maximise conversions bidding strategy work?
Choose an answer
Tap an option to check your answer.
Correct answer: It uses machine learning to capture as many conversions as possible within a daily budget..
Why this is the answer
Maximise conversions is a Smart Bidding strategy designed to get the most conversions possible within your specified daily budget. It leverages Google's machine learning to automatically optimise bids in real time for each auction, considering various signals to predict conversion likelihood. This strategy is effective when your primary goal is to drive volume of conversions and you have a clear understanding of your budget. It's not the safest for all businesses, as it prioritises conversion volume over conversion value or ROAS. It doesn't limit conversions that don't align with a desired strategy; rather, it tries to get all possible conversions. Achieving a target ROAS is the function of the Target ROAS bidding strategy, not Maximise conversions.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed