How does the Waze Dashboard define the Navigations performance metric?

Navigations in Waze Ads specifically track users who demonstrate a clear intent to visit your business. This metric is defined by two distinct actions: first, clicking "Drive There" from an ad unit (like a Promoted Search, Pin, or Takeover), and second, confirming that intent by clicking "Go" from the subsequent Location Preview screen. This two-step process ensures that the navigation is a deliberate action towards your business, not just a casual click. The other options represent different metrics: searching for your business is a search impression, seeing your ad is an impression, and clicking your phone number is a call click, none of which directly equate to an initiated navigation.