How does using third-party audiences help advertisers?
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Correct answer: It helps you understand your potential shoppers, leading to more effective media planning and campaign execution.
Why this is the answer
Third-party audiences can help broaden planning by adding audience information from external providers. These segments support better understanding of potential shoppers beyond an advertiser’s owned signals and Amazon-defined audiences. They can improve media planning by helping advertisers identify relevant groups for reach and engagement. Their value is directional planning and targeting relevance, not guaranteed performance.
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