How does value-based bidding work to bid for conversions that drive business objectives?
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Correct answer: It uses machine learning to maximize conversion value..
Why this is the answer
The correct answer is: -**It uses machine learning to maximize conversion value.** Value-based bidding utilizes machine learning to adjust bids in real-time for each auction in order to get the most conversion value within an advertiser's specified budget.The system learns from historical data and the context of each auction(likedevice, location,timeofday,etc.)to predict which clicks are more likely to lead to valuable conversions and then adjusts bids accordingly.
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