How is Performance Max for omni channel goals different from Smart Shopping Campaigns (SSC)?Choose two responses.

The correct answers are the first and the third options.Performance Max allows for marketing objective goals to align with your business goals of online and omni channel sales is correct because it highlights a fundamental difference between Performance Max and Smart Shopping Campaigns(SSC).While SSC primarily focuses on optimizing for online sales, Performance Max offers the flexibility to align campaign objectives with both online and omni channel sales goals,catering to a broader range of business objectives.This adaptability enables advertisers to tailor their strategies more effectively to their specific business needs,whether they'refocused solely on online transactions or encompassing both online and offline channels. Additionally,Performance Max offers the same inventory as SSC,with additional formats to feature products such as YouTubeIn-Stream,TextAds,and Display is correct because it emphasizes another key distinction between the two campaign types.While SSC is limited to advertising on Google's platforms like Search,Display,andYouTube,Performance Max extends beyond these channels to include additional formats such as YouTube In-Stream,TextAds,andDisplay,providing advertisers with a wider range of options to showcase their products and reach potential customers.This broader inventory selection enhances the visibility and reach of Performance Max campaigns,potentially leading to increased engagement and conversions across various online platforms.Overall,these differences highlight the versatility and expanded capabilities of Performance Max compared to Smart Shopping Campaigns,making it a more comprehensive solution for advertisers seeking to optimize both online and omni channel sales goals.