How long do 39% of marketers say it takes for AI-generated content to work its magic in rankings?

According to a Semrush survey, 39% of marketers believe it takes 2-3 months for AI-generated content to positively impact search engine rankings. This timeframe is realistic because SEO improvements, especially for new or AI-assisted content, rarely happen overnight. Search engine algorithms need time to crawl, index, and evaluate content quality, relevance, and user engagement signals. While 1-2 weeks is too short for significant ranking changes, 1 month can sometimes show minor shifts, and 6 months is often a longer-term horizon for sustained, competitive gains rather than the initial impact.