How long will a website retargeting audience take to build, on average?

A website retargeting audience requires a minimum of 300 matched members before it becomes active and usable for advertising campaigns. Once this threshold is met, the time it takes to build a substantial audience depends entirely on the volume of traffic your website receives. Websites with high traffic will build larger retargeting audiences more quickly than those with lower traffic. Therefore, it's not a fixed time like "less than 24h" or "less than 48h," as these options don't account for the necessary audience size or traffic variability.