How many lower funnel conversion events per month are recommended for effective learning phase optimization?

Key Details on the Learning Phase: The Goal: The Reddit Ads algorithm needs a steady stream of signals to understand which types of users are most likely to convert. Why 20? While platforms like Meta often aim for 50 per week, Reddit recommends at least 20 per month for an ad group to move out of the "Learning" state and into a stable performance phase. The "Mid-Funnel" Strategy: If you aren't hitting 20 lower-funnel events (like "Purchases"), it is a best practice to shift your optimization goal to a mid-funnel event (like "Add to Cart") to increase the signal volume. Patience is Key: It typically takes about 14 days of consistent data for the system to fully optimize. Frequent changes to your budget or targeting during this time can reset the learning phase.