How many members does your website audience have to have to unlock the predictive audience feature?

LinkedIn Predictive Audiences requires a source audience with at least 300 member accounts before the feature can be used. A website audience is a type of retargeting audience, so it must meet this minimum size requirement. The threshold helps ensure LinkedIn has enough source data to model similar high-intent members. Once the source data requirement is met, LinkedIn’s AI can generate a predictive audience for campaign targeting.