How many primary phrases should you have per page?
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Correct answer: One.
Why this is the answer
A page should ideally target one primary keyword phrase. This allows you to create focused, high-quality content that thoroughly addresses the user's intent for that specific phrase. Targeting too many primary keywords can dilute the page's focus, making it harder for search engines to understand the page's main topic and for users to find relevant information. While you can include variations and long-tail keywords, they should support the single primary phrase, not compete with it.
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