How many times per day do drivers feel they must use Waze in order to pass "The Toothbrush Test"??
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Correct answer: 2.
Why this is the answer
The Toothbrush Test is a habit benchmark used to describe products that become part of everyday routine. In the Waze Local context, it signals repeated daily reliance on Waze for driving decisions. The concept supports Waze’s positioning as a utility used during regular movement, not an occasional app. This habitual usage strengthens the value of Waze Ads because advertisers can reach drivers during recurring navigation moments.
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