How many times will we show members an ad from the same company page within a 48-hour period?

LinkedIn's ad frequency cap is designed to optimize user experience and ad effectiveness. To prevent ad fatigue and ensure members see a variety of content, LinkedIn limits the number of times a single user will see an ad from the same company page to a maximum of five within a 48-hour period. This cap applies across all ad formats. Showing an ad fewer times, such as 2, 3, or 4, might not be enough to achieve optimal reach and recall for some campaigns, while exceeding 5 could lead to diminishing returns and negative user sentiment.