How might you use rules and actions in a customer journey to build a strong welcome series? Select 2 Correct Responses

A strong welcome series often involves a sequence of emails over time, so adding a delay allows you to space out your messages effectively, building on the initial welcome without overwhelming the new subscriber. An If/Else branch is crucial for personalization and optimization; it lets you segment contacts based on their engagement (e.g., did they open the first email?) and send them relevant follow-up content, ensuring a more tailored and effective series. The "hold action" is not a standard customer journey action for sequencing emails, and a "wait rule" is typically used to pause a journey until a specific condition is met, not to trigger a unique welcome email based on behavior directly.