How might you use rules and actions in a customer journey to build a strong welcome series?
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Correct answer: Add a delay of 1 week to your customer journey before sending a follow-up email that builds on your original welcome email, Set an If / Else branch that confirms if a contact engaged with previous emails within the campaign.
Why this is the answer
A strong welcome series effectively nurtures new subscribers. Adding a delay (e.g., 1 week) before a follow-up email allows the initial welcome message to be absorbed and provides a natural cadence for continued engagement, building on the initial introduction. Using an If/Else branch based on engagement (e.g., opened or clicked previous emails) enables personalization. You can send different follow-up content to engaged subscribers versus those who haven't yet interacted, optimizing for re-engagement or deeper content. A wait rule that triggers a unique welcome email based on behavior is less about a series and more about a single, conditional welcome. The hold action is used to pause a contact's journey until specific conditions are met, which is not the primary mechanism for building a multi-email welcome series.
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