How much budget should you set when launching your Universal App campaigns?

When launching Universal App campaigns, Google recommends setting your daily budget at least 50 times your target cost per installation (CPI). This allows the algorithm sufficient data and flexibility to optimize your campaign effectively, especially during the initial learning phase. A budget that is too low (e.g., 25 times CPI) might restrict the campaign's ability to explore different placements and audiences, hindering its performance and prolonging the learning period. While it's true that you shouldn't overspend, the "most you're willing to lose" isn't a precise or recommended budgeting strategy for optimal campaign setup.