How much longer do people linger on a #1 ranking page compared to a #10?
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Correct answer: 20%.
Why this is the answer
Studies indicate that users spend approximately 20% more time on a webpage ranking 1 in search results compared to one ranking 10. This increased engagement for top-ranking pages is often attributed to higher perceived authority and relevance, leading users to explore the content more thoroughly. While 8%, 10%, and 15% represent some level of difference, 20% is the figure most consistently supported by user behavior research in search engine result pages (SERPs). This highlights the significant benefit of achieving top organic search positions.
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