How much money should you spend on a video ad?

For a small business, starting with a modest daily budget of $2-$5 for video ads is a practical approach. This allows you to test different ad creatives, target audiences, and platforms without significant financial risk. It provides enough data to understand what resonates with your potential customers before scaling up your investment. Spending nothing on video ads (the first option) is generally not recommended for growth, as video is a powerful engagement tool. While $10-$12 per day is also a viable budget, $2-$5 is a more conservative and often sufficient starting point for initial testing and learning. A weekly budget of $10 (the last option) is too restrictive and unlikely to generate meaningful results or data for optimization.