How should an advertiser set up a Display campaign if they want to make $4 of revenue for every dollar they spend?
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Correct answer: They should set a Target ROAS of 400%..
Why this is the answer
Target ROAS expresses the desired revenue return as a percentage of ad spend. A goal of earning $4 for every $1 spent equals 400% ROAS, so that is the correct bidding target for this setup. Google Ads uses Target ROAS as a Smart Bidding strategy to optimize for conversion value while aiming for the specified return level. This matches a revenue-efficiency objective, not a cost-per-conversion objective or a budget-setting rule
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