How should an advertiser setup a Display campaign in order to expand a company's customer base and reach customers with a high intent to purchase?

To expand a company's customer base and target customers with a high intent to purchase through a Display campaign,it's crucial to focus on users who are already showing significant interest or have behavior patterns aligning with your product or service. **Setup higher CPA(Cost Per Acquisition)bids for custom audiences:**This is the correct approach.Custom audiences allow advertisers to be more specific in targeting,homing in on users who have exhibited particular online behaviors or have shown interest in related products/services.By setting up higher CPA bids for these audiences,the advertiser is essentially willing to pay more to reach these highly relevant users,as they are more likely to convertor make a purchase.This investment can result in a higherROI,asyou're targeting individuals who have a high propensity to become customers.