How should an expanding company's marketing team set up new Display campaigns in order to get them off to an optimal start in terms of audience reach?

For a new Display launch, the strongest start comes from precise location targeting and language targeting. Google Ads states that location settings control the geographic areas where ads can appear, and language settings determine where ads can appear based on the languages customers understand on Google products and the Google Display Network. Using those settings tightly keeps reach focused on the intended markets instead of wasting impressions in less relevant areas. Google also notes that campaign settings such as locations and languages help ads reach people most likely to be interested, which is the key requirement when expanding into new areas