How should Remarketing lists be segmented? Choose two options.

Segmenting remarketing lists by the value of the users allows you to prioritize high-value customers with more aggressive or tailored offers, maximizing your return on ad spend. For example, customers who have made multiple purchases are more valuable than first-time visitors. Segmenting by different ad messages that could work best with them enables you to create highly relevant and personalized ad content. This increases engagement and conversion rates by addressing specific user needs or interests based on their past interactions. For instance, users who abandoned a shopping cart might receive an ad with a discount code, while users who viewed a specific product category might see ads for related items. The number of visitors to your landing page is a metric, not a segmentation criterion for remarketing.