How should you use keyword data when creating a content roadmap?
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Correct answer: By selecting trending questions and addressing gaps in existing content.
Why this is the answer
Keyword data should connect content planning to real audience demand and uncovered opportunities. HubSpot’s SEO tool helps organize content around topics and subtopic keywords so related ideas support a focused strategy. A roadmap becomes more useful when it addresses questions people are already searching for and strengthens areas where existing content is incomplete. This approach keeps content decisions grounded in relevance, search behavior, and business goals.
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