How will conversions be impacted(ifatall)after a campaign ends?
Choose an answer
Tap an option to check your answer.
Correct answer: There maybe conversion insights coming in after a campaign ends due to the 14 day look back window..
Why this is the answer
The correct answer is that there may be conversion insights coming in after a campaign ends due to the 14-day look-back window. Amazon DSP's attribution model typically uses a 14-day look-back window. This means that a conversion can be attributed to an ad impression or click that occurred up to 14 days before the conversion event. Therefore, if a customer saw or clicked an ad on the last day of the campaign, and then converted within 14 days after the campaign ended, that conversion would still be attributed to the campaign and appear in reports. The other options are incorrect because conversion insights do not stop 14 days before a campaign ends; they can continue to accrue after the campaign ends.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed