How would an advertiser set a bid for a conversion campaign?
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Correct answer: Set a custom or automatic CPA (cost per action), when people click through your ad to your website..
Why this is the answer
For a conversion campaign, the primary goal is to drive specific actions (conversions) on your website. Therefore, setting a custom or automatic CPA (Cost Per Action) bid directly aligns with this objective. CPA bidding optimizes for conversions, aiming to get you the most conversions for your budget. While CPM (cost per mille) focuses on impressions and CPC (cost per click) focuses on clicks, neither directly optimizes for the desired conversion event, making them less efficient for a conversion-focused campaign.
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