How would you best approach your campaign’s reach for lead generation?

For lead generation campaigns, starting broad and then refining your audience based on performance data is the most effective approach. This allows you to gather initial insights into which audience segments respond best to your messaging and offers. Hyper-targeting from the outset can be too restrictive, potentially excluding valuable prospects you hadn't initially considered. Conversely, targeting too broadly without subsequent refinement wastes ad spend on irrelevant audiences. By analyzing initial results, you can strategically narrow your focus to the highest-performing segments, optimizing your budget and improving lead quality over time.