How would you best review internal links globally for a specific website?
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Correct answer: Crawl a website with an SEO crawler and review page authority, Crawl a website with an SEO crawler and review anchor text, Crawl a website with an SEO crawler and review crawl maps and page authority, Crawl a website both with JavaScript on and off and compare the differences in internal links**.
Why this is the answer
To globally review internal links, using an SEO crawler is essential. Crawlers like Screaming Frog or Ahrefs allow you to analyze various aspects. Reviewing page authority (or similar metrics like PageRank or URL Rating) helps identify pages that pass the most link equity, indicating their importance and how well they distribute authority. Analyzing anchor text is crucial for understanding the context and relevance of linked pages, ensuring they are descriptive and keyword-rich where appropriate. Crawl maps provide a visual representation of your site's structure and internal linking, revealing orphaned pages or excessive linking. Comparing crawls with JavaScript on and off helps identify internal links rendered client-side, ensuring they are discoverable by search engines. The 'inurl:' command is for searching Google's index, not for a comprehensive internal link audit of your own site. Turning JavaScript off manually on individual pages is inefficient for a global review.
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