How would you describe the function of 'advanced matching' in Reddit advertising?
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Why this is the answer
Advanced matching in Reddit advertising enhances the accuracy and persistence of attribution signals. It achieves this by collecting additional data points, which helps Reddit more reliably connect ad impressions and clicks to conversions, even when users switch devices or platforms. This improved reliability allows advertisers to better understand the true impact of their campaigns and optimize their spending more effectively. The additional signals provide a more robust picture of the user journey, leading to more accurate reporting and better campaign performance.
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