How would you track in-app conversions in an Android app?
Choose an answer
Tap an option to check your answer.
Correct answer: AdWords conversion tracker.
Why this is the answer
The AdWords conversion tracker is specifically designed to measure in-app conversions for both Android and iOS apps. It allows you to track installs, in-app purchases, and other custom actions within your mobile application, providing valuable data for optimizing your campaigns. Google Tag Manager can be used for web tracking and some app tracking, but the AdWords conversion tracker is the direct and most common method for in-app conversions tied to AdWords campaigns. Pure downloads is a metric, not a tracking mechanism. Floodlight is a conversion tracking system primarily used with Display & Video 360 (formerly DoubleClick Bid Manager) and Search Ads 360 (formerly DoubleClick Search), not directly for in-app conversions in AdWords.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed