How would you view data for Revenue, Transactions, and Average Order Value per traffic source?
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Correct answer: View the All Traffic > Source/Medium report and select “Ecommerce” in the Explorer tab..
Why this is the answer
The All Traffic Source/Medium report provides a breakdown of user acquisition channels. By selecting "Ecommerce" in the Explorer tab, you directly access key e-commerce metrics like Revenue, Transactions, and Average Order Value, attributed to each specific source/medium. The Ecommerce Sales Performance report focuses on product or transaction IDs, not traffic sources directly. The Ecommerce Overview report offers a high-level summary but doesn't easily segment by source/medium with all desired metrics simultaneously. The Mobile Overview report is for device performance, not traffic source analysis.
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