Which of the following is the BEST way to discuss a prospect’s budget?
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Correct answer: Ask the prospect how much they’re planning to invest to achieve their goals..
Why this is the answer
In HubSpot’s explore phase , budget should be discussed in relation to the buyer’s desired outcome. Asking about planned investment keeps the conversation tied to the buyer’s goals rather than to price pressure. This approach helps determine whether the buyer’s expectations are realistic for the solution being considered. It also supports BA by clarifying financial fit without turning the conversation into negotiation too early.
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