Here's a paragraph from a recap email: “You need to get into your new office space before the end of this quarter. You have aggressive hiring goals for next quarter and if you haven't relocated into a larger space by then, you won't be able to hit those goals. On the other hand, if you get into the space you're currently looking at, the amenities included in that space will help you attract new talent.” Which part of the explore phase does it accomplish?
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Correct answer: TCI.
Why this is the answer
In HubSpot’s explore phase , TCI stands for timeline , consequences , and implications . The recap identifies when the buyer needs to move, what happens if the move does not happen, and what positive outcome becomes possible if it does. These details clarify urgency and business impact. This helps determine how important the issue is and how quickly the buyer needs to act.
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