A customer wants to help their sales team generate new deals through email, which is their primary form of communication with potential customers. They’re evaluating whether they should build a custom solution. What’s the first question you should answer to help them determine next steps?

The starting point is to define the business need before choosing any technical path. In Amazon Ads workflows, an integration should be mapped to the advertiser action it supports, such as reporting, campaign management, or access to Amazon Ads API resources. Defining the problem prevents building against the wrong feature, permission model, or account structure. Once the use case is clear, the next step is deciding which integration model and authorization flow fits that need. Technical requirements should follow the problem definition, not replace it.